A nation fills a glass and a half.
This Cadbury Glass and a Half Full effort out of New Zealand has recruited the entire country to contribute to a new tune, based on the brand's mantra of joy. Over the past six months, DDB New Zealand and the client have been collecting sounds of joy from all over the country, all of which will be turned into a tune, with the help of Bobby McFerrin.
To view their website and to contribute your 'share of joy', click here
No comments:
Post a Comment